Jarrett K. Houston | Digital Strategist

Category Archives: Online Marketing/Digital Strategies

Digital Out of Home

Implications for Digital Out-of-Home Media (In-Store)

Digital out-of-home (DOOH) owned media includes any digital signage that runs ads or content that provides viewers with information and entertainment in a public space.  It varies from small screens … Continue reading →

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May 10, 2012 · Leave a Comment
Social Media Strategy

AmEx Specials on Foursquare: Perfect Opportunity?

As a busy college student, I rarely have time to cook.  Well that and the fact that I tend to forget I’m cooking and burn up the food in the … Continue reading →

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March 12, 2012 · Leave a Comment
How Consumers Feel About Social Marketing [Study Review]

How Consumers Feel About Social Marketing [Study Review]

Online privacy issues concerning social networks and search engines have become a hot topic among marketers, the Federal Trade Commission, and ultimately, consumers.  Recently, an article by Mark Walsh titled … Continue reading →

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February 7, 2012 · Leave a Comment

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