Music in commercials. Does a familiar or catchy tune really help the brand? Currently, I am listening to Spotify, and “Baby Come Back” just started playing. As soon as I heard the intro, I thought of the Swiffer commercial with the mop that couldn’t outperform the Swiffer Wet Jet. This happens to me on a regular basis; I hear a song, I remember the commercial, and I remember the brand!
This past Tuesday, I was watching television and the new Nissan Altima commercial was the first spot I saw. I couldn’t find the actual commercial, but if you haven’t seen it yet, here is the song that accompanies it:
The song playing during the commercial is JJ Fad’s “Supersonic”. I had never heard it before, but it’s one of those that you can’t help but remember. Whenever a song is stuck in my head, I have to download it; otherwise, I’ll just mumble the wrong lyrics and get annoyed with myself. After I added the song to my Spotify playlist, it came on when I hit the shuffle button. I decided to share the song on Twitter, and to my surprise I received a mention from the group (See image below).
So, I want to know, am I the only person who remembers a brand based on the song played during their commercial?