Jarrett K. Houston | Digital Strategist

Monthly Archives: February, 2011

Build Trust. Act Human.

Before becoming loyal to a brand, a consumer needs to feel a certain level of trust in the brand-customer relationship.  Brand loyalty is a consumer’s commitment to repurchase and continue … Continue reading

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February 28, 2011 · Leave a Comment

Building Brand Loyalty One Check-in at a Time

What words to people love besides money?  FREE STUFF!!!!!  Foursquare, a social media platform that allows you to check into your current location, is gaining momentum with businesses and consumers. … Continue reading

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February 25, 2011 · Leave a Comment
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