Home

Planner. Analyzer. Optimizer.
I translate data into insights because you can’t manage what you don’t measure.

Welcome to my portfolio and blog site!

My name is Jarrett K. Houston and I am currently a senior Advertising student at The University of Texas at Austin specializing in media planning and digital. I understand three important things about the advertising industry:

1.  Digital is the future. Adapt or be left behind.
2.  Media planning is evolving into communications planning.
3.  Metrics and analytics are key to the success of a campaign.

Upon graduation in December 2012, I will be relocating to Los Angeles to work at OMD as an Assistant Digital Strategist on the Nissan account.